In a move that some might find surprising, Green Mountain Coffee Roasters (GMCR) and The Coca-Cola Co. announced a major strategic partnership last week. According to the announcement, the “companies have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Co.’s global brand portfolio for use in GMCR’s forthcoming Keurig Cold at-home beverage system. Under the global strategic agreement, GMCR and The Coca-Cola Co. will cooperate to bring the Keurig Cold beverage system to consumers around the world.” The two companies certainly come from opposite ends of the business spectrum: GMCR, with its humble Vermont origins and Ben & Jerry’s-like commitment to sustainable practices and Coke, being the oft-criticized old school corporate behemoth. Read More about Coca Cola and Green Mountain Roasters Partnership.
Filtering by Category: Communication
The winners from last week's Future Energy event in New York were:
And the winner of the audience choice for best panelist was Zack Schildhorn of Lux Capital. Congrats Mike, Amar, Sally and Zack!
Future Energy is a community for entrepreneurs, researchers, and investors in the energy and clean-tech industries aimed at commercializing radical solutions to the world’s energy challenges. The Future Energy community collaborates through in-person startup pitch events in key innovation centers across the U.S. and an accompanying online community for national and international participation
CoClear is an enterprise tool for multinational consumer brands to assess the financial and environmental impacts of the products they make make through life cycle analysis.
A study being conducted at Columbia University addresses core issues around the practices of Life Cycle Analysis (LCA) and how to encourage the expansion of LCA reporting. The first phase of the study conducted during the Winter semester in 2012 addressed the familiar problems of:
- The magnitude of data required for an LCA
- The lack of reported correlation between financial and environmental outcomes
- The lack of effective communication tools to simplify the current methodology