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How sustainability leaders hold steady over the long haul

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How sustainability leaders hold steady over the long haul

Erika Whillas

Green Biz Group

McKinsey recently conducted an online survey garnering responses from 3,344 executives representing a spectrum of regions, industries, company sizes, functional specialties and tenures. The "Sustainability's strategic worth" study results show that sustainability leaders are approximately three to five times more likely to: 1) Set aggressive external targets or goals for sustainability initiatives

2) Have a unified sustainability strategy with clearly articulated strategic priorities (no more than five focus areas)

3) Set aggressive internal targets or goals for sustainability initiatives

4) Involve a broad leadership coalition in shaping or co-creating the sustainability strategy, goals and milestones

5) Understand the financial benefits of sustainability within the organization

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