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Coca cola green mountain coffee roasters announce partnership


understand your impact

Coca cola green mountain coffee roasters announce partnership

Sally Paridis


In a move that some might find surprising, Green Mountain Coffee Roasters (GMCR) and The Coca-Cola Co. announced a major strategic partnership last week. According to the announcement, the “companies have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Co.’s global brand portfolio for use in GMCR’s forthcoming Keurig Cold at-home beverage system. Under the global strategic agreement, GMCR and The Coca-Cola Co. will cooperate to bring the Keurig Cold beverage system to consumers around the world.” The two companies certainly come from opposite ends of the business spectrum: GMCR, with its humble Vermont origins and Ben & Jerry’s-like commitment to sustainable practices and Coke, being the oft-criticized old school corporate behemoth. Read More about Coca Cola and Green Mountain Roasters Partnership.