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Puma Promises World’s First Environmental Profit & Loss Statement

CoClear

understand your impact

Puma Promises World’s First Environmental Profit & Loss Statement

Erika Whillas

environmental learder

Puma says it will produce the first-ever Environmental Profit and Loss (EP&L) statement. The fitness apparel company has implemented a new method of accounting, with help from Trucost and PricewaterhouseCoopers, that it says will allow it to produce a new type of integrated reporting.

The EP&L statement is designed to capture the brand’s economic impact on naturally occurring ecological systems including the Earth’s water cycle and air filtration. Environmental advocates have been calling for such accounting systems for years, Sustainable Life Media reports.

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